For providers
How to market your CPD accreditation (without overclaiming)
Published 21 August 2026 · 5 min read
Most providers stop at the badge on the course page. That's the right first step — we've written separately about where the badge belongs — but it's also the smallest part of what accreditation is worth to you commercially. Here are the other places it actually earns its keep.
The short answer: use your accreditation anywhere a buyer is deciding whether to trust you — proposals, tenders, sales calls, LinkedIn posts about that course, and your directory listing — and always give them a way to check it themselves rather than just asking them to take your word for it.
1. The course page (the baseline)
This is the minimum, not the ceiling. The mark belongs on the specific course's page, sized so the wording is legible, next to the CPD hours and a link to verification — the detail is in our badge placement guide. If you haven't done this yet, it's the first thing to fix before any of what follows.
2. Sales proposals and tenders
This is the highest-value placement most providers skip. When a course is being considered for a corporate training budget or a public-sector tender, the person deciding is often not the person who found you online — they're reading a proposal document. Include the accreditation reference number and a direct link to the verification page, not just the badge image. A procurement reviewer who can check a claim in ten seconds trusts it more than one who has to take it on faith.
3. LinkedIn and social posts about that specific course
When you launch or promote an accredited course, say so — and say what it means. "CPD accredited" on its own is a phrase buyers have learned to skim past. "Assessed against AssuredCPD's published Standards Framework, reference [number], verifiable at assuredcpd.co.uk/verify.html" is a claim, not a slogan. It costs one extra sentence and it's the difference between a badge and a proof.
4. Email signatures — for the people who sell that course
If a member of your team spends their week discussing a specific accredited course, a line in their email signature referencing it does quiet, compounding work: "Delivers [course], CPD accredited — verify at [link]." It's a small placement, but it reaches every prospect that person emails, without needing a campaign.
5. Your directory listing
Every AssuredCPD-accredited provider gets a listing on the public provider directory, showing your membership number, scope, and accreditation dates — independently checkable by anyone. Link to your own listing from your course pages and proposals. A listing you don't control and can't edit is more convincing to a sceptical buyer than a badge you designed yourself, precisely because you don't control it.
6. Case studies and learner outcomes
The accreditation proves the course was designed and assessed properly. It doesn't, on its own, prove learners liked it or got value from it — that's a separate, complementary story. Pairing "independently accredited" with a genuine learner quote or completion statistic is stronger than either alone: one addresses rigour, the other addresses experience.
The one rule that applies to all six
Everything above has to stay inside the CAP Code. The two rules that matter most: you can't display a trust mark without the authorisation to use it, and you can't claim endorsement beyond the terms of that authorisation — we've covered both in detail in what you can and can't claim once accredited. In practice this means one thing across every channel above: say exactly what was accredited, and make it checkable. Do that, and marketing your accreditation is not just safe — it's the strongest, most defensible claim in your entire pitch.
FAQ
Where should I display my CPD accreditation?
On the page for the specific course that was accredited, in sales proposals and tender documents where relevant, on the accredited course's LinkedIn or social posts, in an email signature when discussing that course, and in your entry on the AssuredCPD provider directory. Avoid site-wide placements like your homepage header if only some of your courses are accredited.
Can I say my company is CPD accredited?
Only if every course you offer is accredited, or you say specifically which ones are. Accreditation applies to a course, not automatically to a whole organisation, unless membership covers your full catalogue. Overstating the scope risks breaching CAP Code rules on trust marks and endorsement claims.
Is it worth mentioning accreditation in a tender or procurement document?
Yes, where the buyer can verify it. Include the accreditation reference number and a link to the verification page rather than just the badge image, so a procurement reviewer can check the claim in seconds without contacting you.
Does being listed in the AssuredCPD directory help my marketing?
It gives buyers and learners a place to independently verify your accreditation without taking your word for it, which is itself a form of proof. Providers can link to their own directory listing from their course pages and proposals as third-party evidence.